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By: Jennifer Berk

I was convinced by Duncan Watts’s models that bread-upon-the-waters is the right approach, at least for fairly large populations (tens of thousands). In a smaller, explicitly networked group like the...

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By: e.politics: online advocacy tools & tactics » Winning in 2010: Online...

[...] like a rifle shot at a particular target, but a good shotgun still has its value. The ease of online self-publishing has created a whole new class of “network influentials,” a category that...

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By: e.politics: online advocacy tools & tactics » Resources: New...

[...] Reaching the “Network Influentials” [...]

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By: e.politics: online advocacy tools & tactics » Winning in 2010: Putting...

[...] Reaching the “Network Influentials” [...]

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By: e.politics: online advocacy tools & tactics » Online Advocacy Tools:...

[...] A growing consideration in blogger outreach is the continuing strength of niche blogs, often (in the political world) tied to particular cities, states or regions. Niche political and/or issue...

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By: e.politics: online advocacy tools & tactics » New Online Politics 101...

[...] get out in front of them. If you’re trying to reach opinion leaders, journalists and other “network influentials”, you’re likely to focus on connecting via Twitter or (if possible) back-channel...

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By: e.politics: online advocacy tools & tactics » Online Advocacy Tools: Twitter

[...] a mass medium in the same way Facebook has become — it’s more of a channel to reach the “network influentials,” since it’s particularly popular with bloggers, journalists and activists. In fact,...

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By: Online Advocacy Tools: Twitter | Kingmaker Global

[...] quite a mass medium in the same way Facebook has become — it’s more of a channel to reach the “network influentials,” since it’s particularly popular with bloggers, journalists and activists. In...

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By: e.politics: online advocacy tools & tactics »“This Election’s Not Going...

[...] with grand sweep presidential politics. Twitter’s a powerful tool to spread messaging and influence the opinion leaders, but it’s not the end-all of online politics — it’s just one weapon in the...

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